Most sites don’t need a rebuild. They need a calm tidy-up. Images are bigger than they should be. Extra scripts run when they don’t need to. Old pages still exist in the background. Links loop or land on dead ends. Search engines try to read everything and get stuck in the weeds.
When we say “crawl”, we simply mean how search engines read your site. When we mention “Core Web Vitals”, think of them as basic health checks for speed, stability and responsiveness.

Our approach to technical SEO is about making sure your website is well-optimised at every level. 

We start with a quick read on what matters most: how fast key pages load on mobile, how people move through your menus, and how search engines discover your content. Then we make small, safe changes with big impact. We compress and lazy-load heavy images, defer scripts that aren’t needed straight away, and steady layouts that jump around. We shorten redirect chains, fix broken links and remove duplicate or low-value pages from the index so the right ones can shine.
All changes are practical and reversible. If a change could affect design or tracking, we’ll agree it first and test on staging where possible.