Call us

Keyword Research in Kent for Real-World Demand

Keyword Research

Guesswork is costly. We find the simple phrases people in Kent actually type, by town and by service, then turn them into an easy plan your team can use.

Why keyword research often disappoints

Why keyword research often goes wrong

Big national numbers don’t reflect local demand. A term that works in London may not fit Canterbury or Ashford. Tool exports look impressive, but they rarely match what you sell. Pages get written without a plan, and they end up competing with each other. We keep it simple: real phrases, real intent, real towns.

Our approach

We start with your services and margins, not generic topics. We check wording town by town- Maidstone, Medway, Sevenoaks and beyond- to catch local quirks. For important terms, we look at the actual Google results to see what’s already winning and what kind of page has a chance (service page, guide, FAQ). Then we score by potential, effort and speed to publish, so you know what to write first.

Deliverables

• Master keyword list grouped by service and town

• Priority order for the next 90 days

• Content gap notes with page-type suggestions

• Internal link pointers so new pages support existing ones

What we do differently (plain and practical)

- Start with your services. We map terms to what you really offer, no vague topics.

- Look town by town. We compare wording across places like Canterbury, Ashford, Maidstone or Medway ( depends where are you base) to catch local quirks.

- Check the results page. We review what appears for each key term (maps, FAQs, guides) so you know what kind of page has a chance.

- Score what matters. We weigh likely demand, effort to rank and how quickly you can publish.

- Give you a simple plan. No jargon. Just “write this first”, “add this page later”, and “link these together”.

The Standard Chunk

-Plain-English technical audit with a prioritised action list.

-Speed fixes for images, scripts and layout stability (no redesign).

-Clean paths: simplified menus/links and a tidy internal structure.

-Search housekeeping: sitemaps, robots and duplicate control.

-Redirect clean-up: fewer hops, no dead ends.

-Light monitoring so wins stick.

Process (5 steps)

1

Start & Goals

Kick-off call to map services, towns and goals, so we focus on the right demand in Kent. 
2

Find Phrases

Collect ideas and tidy the list removing noise and grouping by real services and towns.
3

Check Results

Check live Google results by town to confirm what page types actually win for each term. 
4

Pick Priorities

Score each idea by impact and effort, then we set a clear order: now, next, later, fast. 
5

Share the Plan

Hand over a 90-day plan, with briefs, links to use, and simple notes on what to publish.

Kent focus

Helping Kent businesses run faster, steadier sites with sustainable technical SEO across Herne Bay, Canterbury, Medway and beyond.

Ready for a plan that’s easy to act on?

Call us!
Just one question first? Prefer email? Info@inputmarketing.co.uk 
Book a 20-minute call
No hard sell. You’ll leave with 1–2 next steps.

FAQs

Often enough to stay helpful without burning out. We’ll agree a rhythm that fits your team.
Often enough to stay helpful without burning out. We’ll agree a rhythm that fits your team.
Often enough to stay helpful without burning out. We’ll agree a rhythm that fits your team.
Often enough to stay helpful without burning out. We’ll agree a rhythm that fits your team.
Often enough to stay helpful without burning out. We’ll agree a rhythm that fits your team.