If you want to grow your career or are a small business owner and want to learn more about digital marketing, you can do this free with Google’s free digital marketing courses. From business communication and social media strategy to storytelling and analytics, Google offers more than 35 courses for free.

How to get started with your Free Digital Marketing Courses

Wonder how and from where to start? Visit the Google Digital Garage website, browse the course catalogue, and select a course that aligns with your interests or professional needs. Registration is simple, requiring only a Google account ( I am wondering who doesn’t), sign in and start learning

Why Google’s Free Digital Marketing Courses?

Many other platforms offer free resources(which we will discuss in the following article), but my first stop is Google. Why? As a titan in the digital realm, Google’s digital marketing courses stand out for their comprehensiveness, accessibility, and the value
certification they offer upon completion. Glue certification is a valuable credential that can enhance your professional profile and credibility in digital marketing.

Top Google Free Digital Marketing Courses

Here’s a look at some of the top free digital marketing courses offered by Google:

Google Digital Garage: The flagship program, Digital Garage, offers a wide range of topics, including fundamentals of digital marketing, with an accredited certification upon completion. It’s an excellent starting point for beginners.

Fundamentals of digital marketing
If you want a basic idea about digital marketing, then this course is for you. There are 26 modules explored ( nearly 40 hours), all created by Google trainers and packed full of practical exercises and real-world examples to help you turn knowledge into action.
Upon completing this course, you will have a test to check your knowledge. If you pass the test, you will receive a certification.

Google Ads
This course teaches you how to create Google ads and manage your campaigns.
Split into 11 modules, from all types of Google ads campaigns ( Search Discovery, Display, Video, Smart, and Shopping Ads) to Measurement or insights into optimising mobile experiences, Each course is designed with specific objectives in mind, from foundational knowledge to specialised skills, ensuring there’s something for everyone, regardless of their experience level.

Google Analytics

After you finish learning about Ads is time to understand your data, your customers and their behaviour. Google Analytics course is your path to success. You learn how Google Analytics can help you grow your business through intelligent data collection and analysis. From Google Analytics for Beginners to Google Tag Manager Fundamentals, there’s a variety of courses to try.

If you ask me, Google’s free digital marketing courses are a goldmine for anyone looking to dive into digital marketing, offering unparalleled access to knowledge and skills directly from one of the world’s leading technology companies.

FAQs: Google’s Free Digital Marketing Courses

1. Are Google’s digital marketing courses really free?
Yes, all the courses mentioned, including those on Google Ads, Analytics, and other digital marketing fundamentals, are entirely free. They provide a wealth of knowledge at no cost.

2. Do I get a certification after completing these courses?
Many of Google’s digital marketing courses offer a certification upon completion. These certifications are highly regarded in the industry and can enhance your CV or LinkedIn profile.

3. How long does it take to complete a Google digital marketing course?
The time required varies by course. Some can be completed in a few hours, while others might take up to 40 hours. Each course is self-paced, so you can learn at your own convenience.

4. Are these courses suitable for beginners?
Absolutely. Google’s courses are designed to cater to a range of skill levels, from beginners to advanced marketers. Fundamental courses are a great starting point for novices.

5. Can I access these courses on my mobile device?
Yes, these courses are accessible on various devices, including smartphones and tablets, making it convenient to learn on the go.

6. How often are Google’s digital marketing courses updated?
A6: Google frequently updates its courses to reflect the latest trends, tools, and best practices in digital marketing, ensuring learners receive the most current information.

7. Do I need a Google account to take these courses?
Yes, a Google account is required to register for and access Google’s digital marketing courses.

8. Is there a limit to how many courses I can take?
There is no limit. You’re free to enrol in and complete as many courses as you wish, allowing you to build a comprehensive understanding of digital marketing.

9. Where can I find these courses?
These courses are available on various Google platforms, including Google Digital Garage, Google Analytics Academy, and Skillshop, among others.

10. How do I stay updated with new courses or updates to existing ones?
The best way to stay informed about new courses or updates is to regularly check the official Google training platforms and subscribe to Google’s newsletters if available.

After completing the courses, if you still struggle with your online presence and need more help, Input Marketing is one click away.