Blog | Input Marketing

February 5, 2025

Top 3 Free Digital Marketing Courses. Google Free Courses

If you want to grow your career or are a small business owner and want to learn more about digital marketing, you can do this free with Google’s free digital marketing courses. From business communication and social media strategy to storytelling and analytics, Google offers more than 35 courses for free. How to get started […]

January 15, 2025

Social Media Trends 2025:Steering Through the Digital Evolution

2025 is here, and the social media landscape continues to evolve at a breakneck pace. This article delves into the predicted trends shaping the future of social media trends for 2025, offering insights for users and businesses alike. 1. The Rise of Immersive Experiences The first social media trends we are going to talk about […]

November 27, 2023

Social Media Marketing Plan for SMEs

Creating a social media marketing plan for SMEs (Small and Medium-sized Enterprises) involves several steps to ensure that your efforts align with business goals and effectively engage your target audience. Here’s a structured plan: Remember, the key to a successful social media marketing plan for SMEs is flexibility and responsiveness to the data and trends […]

November 20, 2023

Digital Marketing Essentials: A Comprehensive Guide for Beginners

Digital Marketing for beginners – all you need to know Digital marketing is the practice of promoting products, services, or brands through digital channels. It’s a multifaceted discipline that leverages online platforms, such as social media, email, search engines, and websites, to reach consumers. The realm of digital marketing is constantly evolving, with new technologies […]

November 1, 2023

Personal Branding for Local Business

Personal branding is developing and maintaining a reputation and impression of oneself in the business domain. For a local business owner, personal branding can significantly influence your business’s success, potentially making you the go-to expert in your locality. Here’s a guide tailored for personal branding for local businesses: Self-Reflection and Objectives Unique Selling Proposition (USP) […]

October 27, 2023

Branding: What I Need to Know as a Small Business

Branding is a pivotal part of any business’s strategy, especially for small enterprises. It helps carve out a unique space in the market, defines your business’s identity, and draws customers to your products or services. When done correctly, branding can be a powerful tool to drive growth and ensure long-term success. Understanding the Basics of […]

October 20, 2023

Local SEO: Advancing Small Business Growth

In the digital age, small business owners constantly seek ways to stand out and connect with their ideal audience. While global outreach has its merits, there’s a hidden gem in the world of digital marketing: Local SEO. You can drive increased visibility, attract more web traffic, and boost sales by fine-tuning your online strategy to […]

October 19, 2023

Maximising Profit: Cost-Effective SEO Tips for Small Businesses

Maximising Profit: Cost-Effective SEO Tips for Small BusinessesHello, dear business owner! In the age of digitalisation, having an online presence isn’t just a luxury; it’s a necessity. But does the mere thought of SEO make your pockets feel lighter? Worry not! What if I told you there are cost-effective ways to optimise your website without […]

October 19, 2023

Digital Marketing: The New-Age Magic of Business Growth

What is Digital Marketing? Have you ever scrolled through your favourite social media platform and stumbled across an advertisement that seemed just right for you? Or searched for something online and found a website that offered exactly what you needed? That’s digital marketing at play, a term you’ve probably heard, but what does it really […]

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